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Our Story

We don’t believe
in bad skin. only
bad skincare.

DEON LIBRA is an adaptogenic beauty brand formulated to support the body’s natural ability to handle stress and activate lasting healthy skin. We believe skincare is most effective when we address the root cause of our skin concerns first—our stress. The goal is a stress-less lifestyle. Not a stress-free one. Education first. Product second.

stress less
care more

Devin McGhee

Co-Founder + CEO

Virgo woman. Joe’s twin. Sylvia’s Beauty Queen. The OG SisterMom. Spicy lil’ thang. Broward raised. Florida girl to the core. Retired competitive cheerleader. Sparkle obsessed. Definitely the “Mom Friend.” Community builder. All Black everything. Black people are my favorite subject. Dessert connoisseur. Lambrusco Queen. Tiny AF in stature, but big BIG in spirit. Forever wishing I had Meg’s knees. Creating clean beauty products for the whole hood. I am DEON LIBRA’s brain.

@devinkielle

Brit Kirkland

Co-Founder + COO

Sagittarius. An everything bagel. A lesbian raised by a preacher and a minister. My four brothers’ favorite (and only) sister. A former professional basketball player and a Hall of Fame inductee. Ex-SoulCycle instructor. The only Black woman at my CrossFit box. Oh, and I kick a*s every time. A cigar, whiskey, bourbon, and scotch aficionado. My plant-mom skills ain’t worth a damn, but hopefully, I’ll be a great Maddie (mommy-daddy). I am DEON LIBRA’s Chief Get-Sh*t-Done Officer.

@brit.kirkland

 

Caroline Robinson, MD, FAAD

Advisor

Dr. Caroline Robinson is a board-certified general, medical, and cosmetic dermatologist in Chicago with subspecialty expertise in alopecia and ethnic skin dermatology. She has served as clinical faculty and Director for Diversity Initiatives in Dermatology with Northwestern University and continues to dedicate her practice and her work to advocacy for diversity as well as education on issues that disproportionately affect skin of color.

@crobinsonmd

 

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