vibewith us
This is NOT
a beauty
brand.
DEON LIBRA is a wellness brand designed for overachievers.
We design rituals for high-functioning humans who are stressed, but fly. Adaptogens meet drop culture. Supplements meet self-expression. Skincare meets swagger.
Born in the tension between grind culture and healing, we’re here for the overachievers, the aesthetic obsessives, the ones who meditate with their grills in and take lion’s mane before meetings. We don’t believe in burnout as a badge. We believe in balancing ambition with nervous system care—and looking damn good while doing it.
Our products are created for both biology and identity—formulated to work, packaged to flex. Each release is a drop: limited, intentional, worth the hype.
We move like a fashion brand. We talk like your smartest homie. We create for the culture we live in.
This is wellness with main character energy.
Devin McGhee Kirkland
Dev is the brains and heart behind DEON LIBRA, mixing aesthetic vibes with self-care rituals, proving you can hustle hard and heal harder.
She’s a Virgo, branding brainiac, Substack storyteller (Very Unrich), and soft life enthusiast who’s dead serious about adaptogens, nervous system care, slowing down, and looking good while doing it.
Currently: Somewhere with a sheet mask on, sipping a mocktail, building the next drop, and reminding you that rest is the ultimate flex, friend.
Brit Kirkland
Brit is the engine that keeps DEON LIBRA moving. She takes the chaos of startup life and organizes it into impact, flow, and dreams that come true.
She’s a Sagittarius, so naturally, she’s the steady hand in the storm. A master of the spreadsheet and work-life balance, Brit keeps the team grounded, the systems smooth, and the mission aligned. When she’s not building the future of wellness with her wife and co-founder, she’s in her gym, in her kitchen, or quietly running the show (per usual).
Currently: Sipping an espresso shot, reading a book by the window, and reminding Dev to put her shoulders down.
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