Eight years ago, I lost my Daddie—my twin, my Big Me. He died in his sleep from a massive, stress-induced heart attack at just 54 years old. I didn’t even know people had heart attacks in their sleep. In trying to understand his death, I learned something deeper and more unsettling: for many Black people, stress is not episodic—it’s constant. The body never fully stands down. Even when sleeping, we are not truly at rest.

Research confirms what we live every day. Chronic stress is linked to nearly 90% of disease and illness. Black adults are significantly more likely to experience psychological distress, yet the wellness industry overwhelmingly caters to a narrow, majority audience. The result? Black wellness—especially stress management—is underrepresented, under-resourced, and underwhelming. Bland. Disconnected. Excluding an entire demographic desperately in need of support.

DEON LIBRA exists to change that. We believe wellness should be effective, culturally resonant, and worthy of the people it serves. Our work is about restoring balance where it’s been denied—designing counter-worthy rituals that help high-functioning people regulate, release, and rest.

& yes... he was a LIBRA.

—Dev
FOUNDER + CEO