RELIEF SHOULDN'T FEEL LIKE HOMEWORK.
USE WHAT YOU'VE GOT.
USE WHAT YOU'VE GOT.
You already light candles. Drink things. Take showers. We don't need to give you another 12-step routine—we'd rather make the sh*t you're already doing feel better.
PLEASURE COUNTS.
PLEASURE COUNTS.
If wellness tastes terrible, smells clinical, looks like medicine, or feels like a chore, how long are you really going to keep doing it?
We believe feeling good should actually feel good.
YOUR SENSES KNOW THE WAY.
YOUR SENSES KNOW THE WAY.
A smell can take you somewhere. A warm sip can slow the moment down. A shower can wash off more than the day.
Sometimes the smallest sensory shift is enough to change how a moment feels.
NO PERFECT ROUTINE REQUIRED.
NO PERFECT ROUTINE REQUIRED.
Five minutes counts. Lighting the candle counts. Taking the long shower counts. Sitting your a** down for a second counts.
Take what you need. Leave the rest. Come back when you need it again.
BACKED BY
JOSEPH DEON MCGHEE
Eight years ago, I lost my Daddie—my twin, my Big Me. He died in his sleep from a massive, stress-induced heart attack at just 54 years old.
I didn't even know people had heart attacks in their sleep.
Trying to understand how that could happen led me somewhere bigger. I started thinking about stress differently—especially the kind so many Black people carry every day. The kind that doesn't always announce itself. The kind your body can hold even when you think you're resting.
And I started looking at wellness differently, too.
So much of it felt like work. Another routine to perfect. Another list of things you're supposed to be doing. And so little of it felt culturally familiar, beautiful, pleasurable—or made with us in mind.
DEON LIBRA came from wanting something different.
We make sensory rituals that help turn ordinary moments into opportunities to come down, tune in, remember, escape, release—or just feel a little f*cking better.
Because feeling good shouldn't be another job.
It should be something you get to experience.
& yes... he was a LIBRA.
—Dev
FOUNDER + CEO
